5 Things Every Developer Needs to Know About Design
Paul Trani, Creative Cloud Evangelist, Adobe
Why it matters…
Attractive Things Work Better (at least in people’s perceptions).
1 Know that: You’re Not a Designer
But you are awesome and can fake it.
2 Know how to: Lead The Eye
Break down pages in terms of “reads”. What should be read first. Use contrast, color, etc, size, etc.
Golden Ratio 1.618
Sharp angles lead eyes outside of the rectangle. Rounded corners keep your eyes in.
3 Know how to: Use Color & Imagery
Use color to emphasize importance, not decorate a page – Alexander White
Know how to: Use Text & Typography
- Chose a font that fits the subject.
- Don’t use more than three
Serif for heading, san-serif for text?
Find fonts that go together, x-height.
Increase line-height to make page look more elegant.
5 Get Feedback
- You’re not a designer (but you can fake it)
- Lead the eye with your layout
- Use color and imagery
- Use fonts sparingly
- Get feedback from others